Bespoke Suit Tailor's Tips on Being Cool in Summer (3)

VI. Smell like Summer – Use lighter scent cologne, such as citrus or lavender based. Keep your cologne in the fridge for a really invigorating cool blast.


Powder (talcum or baby) sprinkled on your groin or armpits can disperse moisture and keep you cooler.


Deodorant and anti-perspirant becomes more important during the summertime!


Be prepared. You’re having summer cocktails at a friends beach house, the sun sets, the ladies are beautiful, the gentlemen are interesting. Sensible guest have brought cotton sweaters and light jackets. Remember to bring that extra layer for chilly mornings or evenings even in summer. And you may have to lend it to that beautiful woman you just met.


Avoid any men’s apparel that adopts a theme like little life preservers, cowboy hats or golf motifs.


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